http://www.freewheel.tv/theroundup/blog/tv_advances_one_more_step_toward_everywhere/
TV Advances One More Step Toward Everywhere
With the Release of MRM 4.1 Comes Yet More Innovation
Posted July 26, 2011
Today we release yet another component critical to successfully executing our customers’ TV Everywhere strategies. The latest feature in our Monetization Rights Management® (MRM) product allows enterprise-level media companies’ to dynamically and seamlessly merge mid-roll video ads into live-stream and simulcast videos on mobile Apple devices, including the iPad and iPhone.
This live serving feature makes it possible for our customers to adhere to Nielsen ratings ad load requirements for the first three days following initial broadcast, then automatically transition to dynamic ad serving on the fourth day and beyond. The fixed, C3 ad load allows them to capture full Nielsen ratings credit, and the switch to dynamic serving allows them to take advantage of everything digital advertising can offer, including geo-targeting those linear video ads on Apple mobile devices.
Previously, content companies were required to manually insert ads. This method could result in interrupted video content and compromised user experience, and could also take a toll on bandwidth and device resources. This live serving feature actually merges the ads into the video content without interruption, making serving into mobile environments more seamless, creating less strain on Apple devices, and making content companies’ ad delivery technology on par with Apple’s industry-setting standards.
In short, we’ve never been closer online to mimicking the way linear ads are placed into TV content than we are today.
We plan to support Video on Demand (VOD) by late Q4 and stay tuned for Android support in the coming months!
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